For many, texting and messaging are words that are used synonymously. It’s understandable, they both serve a similar purpose by allowing users to send and receive messages. However, if you’re a business looking to adopt a messaging platform into your business strategy, it’s important to know the difference. After all, they are two completely...Continue Reading
The Benbria Blog
The Benbria Blog offers insights into the latest research in the field of customer engagement technology and best practices, with a focus on real-time messaging and measurement of the experience.