When you hear five-star hotel, what comes to mind? Exceptional food? A tailored experience? An elegant atmosphere? Great customer perks? To many, it varies. Attaining a five-star status is a massive competitive advantage that can be the deciding factor for a lot of guests when choosing one hotel over another. But what determines a five-star...Continue Reading
The Benbria Blog
The Benbria Blog offers insights into the latest research in the field of customer engagement technology and best practices, with a focus on real-time messaging and measurement of the experience.