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July 10, 2018
Generation Z (Gen Z) is a rapidly growing demographic with a lot to say. Born between the years 1994 and 2010, they’ve emerged as a digital savvy cohort that thrives off of quality connections and personalized experiences.     Today, they make up over 25% of the US population and although they’re mostly compromised of young...
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The Benbria Blog offers insights into the latest research in the field of customer engagement technology and best practices, with a focus on real-time messaging and measurement of the experience.

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