Generation Z (Gen Z) is a rapidly growing demographic with a lot to say. Born between the years 1994 and 2010, they’ve emerged as a digital savvy cohort that thrives off of quality connections and personalized experiences. Today, they make up over 25% of the US population and although they’re mostly compromised of young...Continue Reading
The Benbria Blog
The Benbria Blog offers insights into the latest research in the field of customer engagement technology and best practices, with a focus on real-time messaging and measurement of the experience.