Measuring a customer’s sentiment with your brand during any conversation is crucial to gauging the customer experience. This has become especially true in recent years when the customer experience has taken precedence given the proven impact it has on loyalty and revenue growth. With the introduction of new technologies and the change in customer behaviors,...Continue Reading
The Benbria Blog
The Benbria Blog offers insights into the latest research in the field of customer engagement technology and best practices, with a focus on real-time messaging and measurement of the experience.