For many, Generation X is a cohort that is consistently overlooked. Trapped in the middle of two vocal generations – Baby Boomers and Millennials – it can be hard for businesses to gauge their preferences. Having seen the rise of the internet while enduring two recessions, Generation X can be a complicated cohort to understand....Continue Reading
The Benbria Blog
The Benbria Blog offers insights into the latest research in the field of customer engagement technology and best practices, with a focus on real-time messaging and measurement of the experience.