Over the years, Generation Z has made their presence well known. They’re technologically advanced and very vocal about their opinion’s – whether through social or on an online forum this generation demands to be heard. Born between the years of 1998 and 2016; Generation Z (commonly referred to as “Gen Z”) is the second youngest...Continue Reading
The Benbria Blog
The Benbria Blog offers insights into the latest research in the field of customer engagement technology and best practices, with a focus on real-time messaging and measurement of the experience.