With the emergence of prominent technologies and consumer centric strategies, incorporating omni-channel engagement principles has been a growing practice in many companies. Today, customers use multiple platforms to fulfill their shopping experiences. From smartphones to desktop to in person purchasing, it has become all about catering to the customer’s unique needs. Omni-channel is a strategy...Continue Reading
The Benbria Blog
The Benbria Blog offers insights into the latest research in the field of customer engagement technology and best practices, with a focus on real-time messaging and measurement of the experience.