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August 28, 2017
TripAdvisor is one of the best-known names in travel. Sixty-seven percent of travelers check its reviews a few times a month or more, and 53 percent of travelers won’t commit to booking until they’ve read reviews. On top of that, 83 percent of travelers say TripAdvisor reviews make them more confident in their travel decisions....
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The Benbria Blog offers insights into the latest research in the field of customer engagement technology and best practices, with a focus on real-time messaging and measurement of the experience.

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