In omni-channel communication, texting is perhaps the most overlooked method — but it shouldn’t be. According to Neilson’s: The Mobile Consumer Report, texting is the most frequently used data service in the world, with 86 percent of smartphone owners using it versus only 28 percent who use instant messaging. People largely prefer texting because they can...Continue Reading
The Benbria Blog
The Benbria Blog offers insights into the latest research in the field of customer engagement technology and best practices, with a focus on real-time messaging and measurement of the experience.