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June 1, 2017
In a world teeming with various methods of digital communication, it can be difficult to understand the difference between messaging and texting. This confusion is understandable. They serve the same purpose — that is, the instant transmission of a message to a recipient — but the two channels are distinct from each other as well....
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The Benbria Blog offers insights into the latest research in the field of customer engagement technology and best practices, with a focus on real-time messaging and measurement of the experience.

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