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June 26, 2014
Why do up to 80% of shoppers walk out of stores without making a purchase? Equally important, how do you convert them? The question weighs on retailers, but most aren’t equipped to answer it. Traditional receipt-based surveys can tell retailers what made 20% of their customers buy. But receipt-based surveys can’t help retailers reach shoppers...
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The Benbria Blog offers insights into the latest research in the field of customer engagement technology and best practices, with a focus on real-time messaging and measurement of the experience.

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