The retail market is an increasingly competitive industry, where managers need to constantly manage rapidly changing conditions. Effectively communicating to employees in various locations, thousands of customers and a long supply chain is essential. For retailers, BlazeCast can cut down response times, increasing both customer satisfaction and operating margins.

Supply Chain Management

Effective communication is necessary to run a cost-effective, efficient supply chain. But with suppliers, warehouses and retail stores dispersed over many locations, communicating schedule changes is a challenge. BlazeCast simplifies these communication challenges. When an inventory delivery is delayed, a BlazeCast broadcast can be sent to warehouse workers to delay coming in for several hours and store managers that the shipments are delayed and to staff appropriately.

Product Recalls

When a flaw is discovered in one of your products, you need the ability to notify retailers, customers and your supply chain in order to limit liability and bad publicity. BlazeCast simplifies the critical notification process by sending targeted messages to factories, warehouses, retail staff, and customers. BlazeCast speeds up the recall, ensuring warehouses stop shipping and stores stop selling as soon as a defect is discovered. BlazeCast's powerful reporting capabilities provide an audit trail, tracking exactly when staff confirmed they received your message and took action.

Coordinate In-Store Communication

Communications to in-store staff and shoppers is a significant challenge, with overhead paging and wireless handsets frequently the only ways to effectively communicate. BlazeCast's IP paging solution allows targeted overhead communication throughout your locations. For instance, cashiers can ask for a price check through speakers in only one department, and staff in individual departments can broadcast announcements to shoppers in their department, all without disturbing staff and shoppers throughout the store. BlazeCast enables those same messages to only be sent to the wireless handsets of relevant staff, ensuring that they only receive relevant messages. BlazeCast also centralizes communication, by enabling head office staff to control paging throughout all locations over your existing network. This ensures customers have a consistent shopping experience and reduces the staff time required to manage paging systems at each store.

Emergency Response

In an emergency, it is critical to reach the members of your organization in a timely manner. Using BlazeCast, emergency communications are sent to phones, SMS, email, overhead speakers, desktops and two-way radios. Since BlazeCast uses your existing IP network reaching thousands of locations is as simple as reaching one. With a comprehensive unified notification strategy, everyone receives your message, no matter where they are. With BlazeCast, you can immediately discuss and respond to emergency situations as they occur by conferencing with key people.
Once the incident passes, BlazeCast plays a key role in your business continuity plan. It provides a channel for clear and consistent communications to customers, employees, vendors and other stakeholders, enabling a quick return to normal business operations.

Automate Contract Renewals

Securing warranty renewals and other recurring customer revenues usually requires a significant outlay of call center time. All current customers need to be notified when their service contract is expiring and offered a chance to renew. BlazeCast makes these notifications much simpler. A BlazeCast broadcast can be sent to all customers with a targeted reminder to renew their service contract. BlazeCast provides a comprehensive broadcast report, enabling your sales force to follow up much more effectively.