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An automated, menu-driven solution that reduces staff response times,

increases revenue, and delivers an exceptional experience.

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Loop OnDemand™ allows guests to ask for your most frequently-requested items at the touch of a button. Their requests are then auto-routed to the relevant team members, who can take immediate action to fulfill them. Integration with your service order system eliminates time-consuming operator intervention that can lead to errors and delays, ensuring guests’ needs are met as efficiently as possible.

With Benbria®, we have more visibility into ‘at-risk’ guests, which allows us to win them over by addressing their requests and comments while they are still on our property.

Regional Director of Operations, InterContinental San Francisco

Key Benefits

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Automate Frequent Requests

For more frequently requested items, your guests can easily ask for them via their mobile device to get what they want, when they need it.

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Faster Fulfillment

Loop® intelligently routes requests to the relevant team, so your staff spend less time at the computer or on the phone determining their guests’ needs.

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More Profitable Operations

Auto-routing and integration with service order systems saves time and operator resources so you can drive greater efficiency from each guest request.

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Increased Guest Engagement

Guests who consistently receive superior, timely service are more likely to become repeat guests and brand advocates.

Advanced Features

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Menu-driven interface

Guests can choose what they want from a list of amenities and services and have it provided or delivered to their room with minimal back-and-forth with hotel staff.

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Integration with HOTSOS®

Guest requests can be routed directly into HotSOS® and be queued for faster resolution without operator intervention, allowing guest-facing team members to deliver great service more efficiently.

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Real-time status updates

Real-time updates provide guests visibility and transparency into their requests, allowing you to manage their expectations, whether they are on or off your property.

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Request Auto-tagging

Loop® can automatically assign requests to the appropriate team members for action and fulfillment, whether it's integrated with your current service order system or on its own.

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Analytics and reporting

Advanced Loop® reporting offers insight into recurring guest concerns, issue resolution performance by department or team member, opportunities to improve operations, and more.

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Loop® Messenger™ Integration

Guests that have special requests or concerns can communicate these through Loop Messenger™ by chatting real-time with a team member.

Learn how Loop® can deliver faster and more efficient service to your guests. Request Demo