Benbria Evolves into Social CRM
BlazeLoop makes social media actionable through real-time notification, response and resolution of customer issues.
Benbria is transitioning from an outbound notification company to one which is blending in social CRM as it looks to help companies listen to social media and respond to it effectively. The company has built a social media engine whose purpose is to help companies amplify positive comments and rapidly respond to negative ones.
http://blog.tmcnet.com/blog/rich-tehrani/crm/benbria-evolves-into-social-crm.html